Strategic, outcome-driven design leader with extensive experience building and directly managing large cross-disciplinary design teams across a range of industry verticals. My passion for people and penchant for process are foundational to how I lead teams, collaborate with partners, and influence product strategy.

Cross Industry Experience

In-house and consultancy experience across a variety of industry sectors — Social Media, Digital Advertising, Healthcare, Retail, Travel, Real Estate, Consumer & Enterprise Electronics, and Warehouse & Delivery — affords me a multi-facted perspective when approaching new problem spaces.

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Leadership Values

  • People

    I care deeply about people — both my team of the designers and leaders, as well as the users we serve. As a design leader, this shows up in how I build, grow, mentor, and develop the team as well as create an environment for cross org teambuilding.

  • Product

    As a design leader, my role is to drive UX strategy, translate business needs into clear direction for the team, and ensure the quality of the user experience. These help the design team contribute to the overall success of the product and increase brand perception and user sentiment.

  • Partners

    Aligning with Product, Engineering, Marketing, UX functions, and other partners is critical to ensure effective leadership, healthy teams, and a successful product.

  • Process

    Process

    As a former Design Operations leader, I’ve learned how important clear processes are to ensure faster cross-functional alignment and shared language, goals, expectations, and success metrics. Process doesn’t need to be heavy to be effective.

Core Competencies

  • Monet Goode

    FOUNDER

  • Emmett Marsh

    DESIGN DIRECTOR

  • Eleanor Parks

    SUSTAINABILITY DIRECTOR

  • Karl Holland

    SALES MANAGER

  • Jaya Dixon

    MARKETING DIRECTOR

  • Jamie Kokot

    CUSTOMER SERVICE MANAGER

Favorite Career Moments


  • Founder

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.


  • Founder

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.


  • Founder

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.


  • Founder

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.


  • Founder

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.


  • Role: Head of Design for New Facebook Experiences incubator.

    During COVID, many faith institutions across a broad range of practices adopted Facebook video as a platform for live services and community connection.

    As an incubator, we explored the end-to-end faith experience as a solo practitioner and for communities, then conceptualized and launched a series of features to support their experience.

    Initial feedback was positive, including coverage in the NY Times and religious publications.

    It was a great opportunity to lead our exploration of Meta’s willingness and right to play in an unexpected space.

    After launching the initial features, our product vision graduated to it’s new home in a permanent product team.

Testimonials

  • "Working with Joi at Meta was a formative experience. She gave me the clear feedback and coaching I needed to grow as a designer and succeed in my promotion, while also building my confidence along the way. She was great at helping me navigate Meta’s complexity and connect with the right peers to land my work. She also made work fun since she cared about team culture and always found ways to bring us closer together. "

    Senior Product Designer @ Meta
    (Direct Report)

  • "I'm glad we could partner together on so many things over the years. It was always a highlight of my work to know I was going to learn from Joi and have her as part of what we were creating."

    Content Design Director @ Meta
    (UX Functional Partner )